
Times Square is one of New York cult places. The neon signs which lighten up this area, mostly advertising signs, represent one of the best businesses for American entrepreneurs. For instance the sign on the NASDAQ Market Site cost something like 37 million dollars, while to rent the whole place you have to pay no less than 2 million dollars. Obviously the income coming from the ads must be enough rewarding to justify such an expense.
This corner of New York is particularly fascinating. Once a property of one of George Washington's generals during the Independence War, it was ceased in the XIX century as an agricultural land destined to cultivation or cattle breeding. The new owner, John Jacob Astor, a skilful entrepreneur, divided the land into smaller building lots, and sold them to hotels and estate agencies.
The New York Timesâ editor moved his offices in a building on the 45th street, persuading the city mayor to build an underground station in its proximity. Hence derived the name of the famous Times Square, whereas the building hosting the headquarter of the newspaper is called today One Times Square.
In the early decades of the 20th century this place was especially attended by showmen and film stars, also thanks to the vicinity with Broadway, but the place suffered an age of decline during the economic depression, and turned into a district of ill fame.
Afterward, the new mayor Rudolph Giuliani included Times Square in the massive recovery project of the city, and the district was finally cleaned out of pushers, criminals and ambiguous clubs, winning back its past splendour.

Since the beginning of the 20th century, Times Square was chosen as stage of New Yearsâ celebrations, taking place every 31st December with an amazing show.
Today, thanks to Giulianiâs efforts, whoâs probably the most beloved mayor by New York citizens, Times Square is a reference point for the locals and tourists, one of the most watched and preserved areas, and a symbol self for the city.
From May 24th Times Square Closed to Traffic
Ultimo dell'anno a Times Square
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Il Millennium Broadway, situato nel centro di Times Square, offre un ambiente tranquillo e raffinato. Gli arredi sono raffinati e all'avanguardia nelle esigenze dell'ospite di oggi.
Best Western President Hotel at Times Square
Il Best Western President Hotel at Times Square è situato in una zona centrale della città . Sono molti i servizi offerti dal Best Western President Hotel at Times Square tra cui un parcheggio con tariffe scontate.
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